City: Campobasso
State: Italy
Description:
The project aims to inform and to give suggestions to citizens on possible sustainable changes in their daily lifestyles to reduce Co2 and greenhouse effects and global warming. The target audience, the individual citizen, is invited to adopt lifestyles in line with these key messages. In particular, it offers concrete actions and suggestions for Co2 reduction, providing different possible options, explanations, suggestions and it ask for concrete commitments in line with those proposals. The target is also informed of the potential Co2 emission saving achieved with these new behaviours.
This project aims to reach the following goals:
- raise awareness and sensitivity about climate change in the project target audience;
- achieve an effective reduction of Co2 emission through a more environmentally conscious lifestyle of the project target audience;
- exploit and multiply the effectiveness of the communication approach adopted by the project proposing it to other public and private environmental communication operators.
Link: www.ecolifestyles.eu
